“Vast experience” and “solid producer” are often used to describe The Smith Company's reputation in the marketing research area. With the use of state-of-the-art equipment and technology, we have provided reliable information to the advertising, automotive, banking, broadcast, chemical, medical, publishing, and telecommunications industries, among others. Our market research activities continue to grow and expand into new, less traditional market areas.
Identifying the appropriate sampling and data collection methodologies is a must to guarantee quality, accurate marketing research data. We will strategize to determine what works best for your project. Our validation procedures include monitoring and call back verification. Once the data is collected, we will:
|Tabulate the data|
|Cross-tabulate the data for detailed analysis|
|Provide a quick turn-around on raw numbers and analysis|
|Place call backs to verify responses and to monitor the professionalism and courtesy of the caller|
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